Responsibilities:

 

Lead Generation:

• Identify and reach out to tech startups in Cape Town and other African markets that could benefit from the accelerator program.

• Use various tools (e.g., LinkedIn, startup databases, events) to build and maintain a pipeline of potential leads.

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Cold Outreach:

• Conduct cold calls, emails, and social media outreach to potential startup founders.

• Effectively communicate the value proposition of the accelerator program to attract interest.

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Relationship Building:

• Develop and maintain strong relationships with founders, providing them with information about our accelerator program and guiding them through the application process.

• Act as a point of contact for founders during the application stage.

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Sales Support:

• Assist senior sales team members in closing deals and onboarding startups.

• Collaborate with the marketing team to execute campaigns that drive awareness and interest in the accelerator program.

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Reporting & Feedback:

• Provide feedback to the sales and marketing teams on outreach campaigns and customer insights.

• Track and report sales metrics, including leads contacted, meetings booked, and startups onboarded.

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Event Participation:

• Attend startup and tech-related events, both virtually and in-person, to promote the accelerator and network with potential leads.

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Requirements:

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• Education:

  • Currently enrolled in or recent graduate of a degree program (Business, Marketing, Communications, or a related field is preferred).

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• Experience:

  • Some prior experience in sales, marketing, or customer-facing roles (internships, part-time jobs, or freelance work) is a plus.

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• Skills:

  • Strong communication skills (both written and verbal).

  • Ability to engage with startup founders and entrepreneurs with confidence and enthusiasm.

  • Comfortable with cold outreach, including calls, emails, and social media engagement.

  • Basic knowledge of CRM software and tools (e.g., HubSpot, Salesforce) is a plus.

  • Familiarity with the startup ecosystem in Cape Town or Africa is an added advantage.

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• Personal Attributes:

  • Eagerness to learn and grow in a sales role.

  • Self-starter with the ability to work independently and take initiative.

  • Goal-oriented and persistent, with a strong sense of accountability.

  • Passion for startups, innovation, and entrepreneurship.

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